Alistair MacDonald

Business Development Manager, FENCEPOST

Alistair MacDonald has a strong background in finance and information systems. Alistair has worked in various companies including BNZ, Fletcher Challenge Forests, Heinz and Restaurant Brands. He has a keen interest in how information drives a business strategically and the sort of information needed to make decisions more productive.

Recently Alistair joined Fencepost in the capacity of Business Development Manager. Fencepost.com is part of the Fonterra Co-operative. It has emerged as the supplier of personalized information to Fonterra farmers. The main objective of Fencepost.com for the dairy industry is to increase productivity by 4%.

Fencepost is the most frequented rural site in NZ. It attracts around 50% of the rural internet traffic with the second most frequented site attracting 10% market share. It is currently extending its scope to cover livestock and horticulture.